Our history

Our lovely Lovea brand is making its debut! We make our place in the sun ☀️ especially among beachgoers.

Our quality sun care products at low prices are quickly becoming a great success!

Innovation is now at the heart of our strategy. We are integrating our emblematic active ingredient, Tahiti Monoï, into our product thinking!

Our assets: a delicious island fragrance, pleasant galenic formulas, a recognized effectiveness and a price positioning lower than that of the competition.

It is the launch date of our first range of certified organic sun care and hair care products: a great success!

Lovea becomes the pioneer brand of natural cosmetics in supermarkets.

We are developing our offer on Beauty with a new range of natural oils and a range with Clay.

At the same time, we launch our first certified organic face cream in supermarkets.

It is also the year of our move to the Midi-Pyrénées, in Revel!

We are making a major transformation of our formulas: we are now opting for naturalness without any concessions, efficiency and pleasure are always at the forefront!

Our formulas now contain a high percentage of ingredients of natural origin. This is the birth of Lovea nature.

Our range of shampoos and shower gels without sulfate, silicone and paraben as well as our Coconut Oil certified Organic by Ecocert has conquered your heart in 2017!

We were awarded 2 very nice prizes: Elected product of the year 2017 and Rewarded at the Victoires de la Beauté. 

It was in January 2018, that Lovea joined the La Phocéenne de Cosmétique Group.

Founded in 1996, La Phocéenne de Cosmétique was built around deep commitments, ethical and sincere values. Its mission is to offer the most natural and accessible cosmetic products possible, while committing its brands to respecting people and the environment. 

Values that are now becoming our own.

This is the beginning of our partnership with the CNRS and the Museum of Natural History! 

We are supporting a PhD student, Camille Lacroux, in her research in Uganda on Chimpanzee nests in order to discover an efficient natural anti-mosquito substance.

Thanks to this partnership, we hope to perfect the formula of our mosquito repellent spray so that it is more natural, more respectful of the environment and consistent with our values. To follow his project, click here !

The year 2020 marks the creation of our new brand identity.

Under the umbrella of La Phocéenne de Cosmétique for the past two years, we are clarifying our essence and our positioning: simple, committed, joyful, naturally positive beauty, good for oneself and for the planet without any headaches.

Everything is accelerating for Lovea in this year 2021! On the agenda:

A new sensorial and committed sun care range: Vegan, with Tahiti Monoï, with eco-designed packaging and respectful of the skin and the oceans.

A partnership with Oceania: to protect cetaceans and marine biodiversity in French Polynesia. 

A nice reward: "Recommended by the Cosmetics Observatory" for our Lip Balms, our Hand Cream with Monoï de Tahiti, our body lotion and our scrub with Organic Coconut Oil and our Coconut & Green Tea Shampoo!